Inside Innovation: How We Create the Future of Preserved Flowers

Innovation in the floral world rarely happens overnight.

Behind every preserved flower that looks and feels like it was just picked lies months of research, testing, and refinement. At Verdissimo, innovation is not just about creating new products—it’s about redefining what flowers can be.

To understand this process, we spoke with our R&D team, the minds behind our most advanced developments in preserved flower technology.

Where innovation begins

Every new product starts with a question: what should this flower become?

Before anything is created, our team defines the vision—how the product should look, feel, and perform, as well as its place in the market. From there, a tailored development strategy is built, combining product design, preservation techniques, and technological processes.

Because in the world of long-lasting flowers, innovation is never accidental—it’s intentional.

From fresh flower to timeless design

Not every flower can be preserved in the same way.

Each plant or bloom has its own structure, texture, and behavior. That’s why our experts carefully select the most suitable flower preservation method depending on the characteristics of the fresh material and the desired final result.

Timing is critical. Flowers must be harvested at their exact optimal maturity stage and processed within hours to ensure they retain their natural beauty. Without this precision, achieving a truly natural-looking preserved flower would not be possible.

The science behind every bloom

Creating a preserved flower that lasts for years requires more than technique—it requires testing.

During development, prototypes are created and exposed to different environmental conditions such as light, temperature, and humidity. This allows our team to understand how each product behaves over time and ensure it meets the highest standards of durability and quality.

Once validated, the process moves to pilot and industrial phases, ensuring that results can be replicated consistently at scale.

From concept to final product, this journey can take 6 to 12 months—a reflection of the precision behind every detail.

Technology that feels natural

What makes Verdissimo different is not just innovation—it’s how invisible that innovation feels.

Our advanced processes are designed so that preserved flowers maintain the texture, color, and appearance of fresh flowers. The result is so natural that, for many, the preservation process goes unnoticed.

This is where floral innovation meets craftsmanship—where technology enhances nature without replacing it.

Designing what’s next

Innovation never stops.

Each year, our team works on 20 to 30 new developments, driven by evolving market trends and the desire to continuously improve. These projects focus on:

• Creating new aesthetic effects not yet seen in the market
• Introducing innovative features to expand our product range
• Enhancing production processes for better performance and sustainability

The goal is always the same: to offer innovative floral solutions that inspire new possibilities across industries—from retail and interior design to large-scale installations.

A continuous commitment to innovation

At Verdissimo, innovation is not a department—it’s a mindset.

Every preserved flower reflects a process of exploration, precision, and creativity. It’s the result of combining science, design, and sustainability to create products that not only last longer, but feel closer to nature than ever before.

Because the future of flowers isn’t just about how they look.
It’s about how they’re made.