Verdissimo Conscious: Leading the way in sustainable floral solutions

We are living in a pivotal moment for our planet. Protecting the environment, conserving biodiversity, and reducing carbon emissions are no longer optional—they are essential priorities for a sustainable future. At Verdissimo, sustainability is not just a goal; it’s part of who we are.

That’s why we created Verdissimo Conscious, our initiative that brings together all of Innovaflora’s efforts to make floral production cleaner, responsible, and long-lasting.

Sustainability in every step

Sustainability isn’t a one-time effort—it’s a journey. Every process at Verdissimo is continuously evaluated to identify opportunities for improvement.

Through structural, technological, and behavioral changes, these opportunities turn into initiatives that generate measurable impact: reducing environmental footprint, supporting social responsibility, and creating economic value.

Our approach is simple: nature is at the heart of our industry, and protecting it means protecting the future—for the planet, for communities, and for everyone who interacts with Verdissimo products.

Measuring impact: Carbon footprint

A key part of our sustainability strategy is understanding our carbon footprint—the total greenhouse gas emissions associated with our products and operations, measured in CO₂ equivalent.

Tracking carbon footprint allows us to:

• Reduce emissions and combat climate change
• Promote sustainable practices across business and daily life
• Conserve resources such as water, energy, and raw materials
• Optimize energy use and minimize environmental impact

By measuring what matters, we can take real action, not just make promises.

Preserved flowers: A smarter choice for the planet

Preserved flowers are not only beautiful and long-lasting—they also help reduce environmental impact compared to fresh flowers.

• Long-lasting beauty: Maintains shape and color for months or years without water, reducing waste.
• Eco-friendly transport: Shipped mainly by sea, the most sustainable transport option, and no refrigeration needed.
• Lower carbon emissions: Overall, preserved flowers generate 3.7 times less CO₂ per kilogram than plastic flowers or other high-impact products.

This makes preserved flowers a smart choice for businesses and individuals seeking sustainable floral products that combine elegance with responsibility.

Real results: Reducing carbon emissions

Thanks to our sustainability initiatives across all operations, including our main preservation facility in Colombia, Verdissimo has achieved a 34% reduction in CO₂ emissions over the last three years.

This demonstrates that intentional design and responsible practices can make a tangible difference—proving that floral beauty and sustainability can coexist.

A holistic model for sustainability

Our approach goes beyond carbon emissions, addressing all dimensions of responsible production:

• Florverde Certification: Ensures responsible social and environmental practices in flower production
• Carbon footprint monitoring: Measures greenhouse gas emissions across our entire value chain
• UN Sustainable Development Goals (SDGs): Guides balanced environmental, social, and economic progress
• Environmental compliance: Meets and exceeds global environmental standards
• Water management: Conserves essential natural resources
• Waste reduction: Minimizes impact and extends the lifecycle of materials

By integrating these pillars, we ensure that sustainability is embedded in every decision, process, and product.

Designed for a sustainable future

At Verdissimo, sustainability is part of our identity. Every preserved flower reflects care, intention, and responsibility—from reducing water use and carbon emissions to supporting ethical supply chains.

Verdissimo Conscious isn’t just a program; it’s a promise: to create sustainable floral products that inspire, delight, and protect the planet.

Because lasting beauty should never come at the expense of the Earth.